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Privacy Policy

To the extent this Privacy Policy is inconsistent with the Terms and Conditions, this Privacy Policy prevails.

Internet Privacy Policy

Thank you for visiting us online at At Toys"R"Us, we strive to do everything we can to respect the trust customers have in our brand and our commitment to your privacy is no exception. We are committed to protecting and safeguarding consumer privacy on the Internet, especially for children. Thanks again for visiting our website and for placing your trust in Toys"R"Us.

Toys"R"Us (Asia) Limited is pleased to provide information to all of its customers about its online privacy policy. Please be assured that Toys"R"Us uses its best efforts to protect the privacy of visitors to this web site.

Types of Information We Collect and How It Is Used


Toys"R"Us only gathers personal information, such as, first and last names, addresses, email addresses, and phone number when voluntarily submitted by you. For example, personal information may be collected from you in order to get your feedback on our websites and our products, or to enter you in one of our contests, sweepstakes or enewsletter list.


Sharing of Personal Information


Toys"R"Us may transfer your personal information to any departments within Toys"R"Us and Fung Group for accounting and promotional purposes. Of course, any use of this information by the Toys"R"Us and Fung Group will comply with this policy. Occasionally, with your permission, we will send marketing information to you, such as discount coupons, information about new product offerings, etc. If you do not elect to receive such materials, we will not send them to you.

Companies may be engaged by Toys"R"Us to perform a variety of functions, such as, enewsletter sending, assisting with promotions, providing technical services for our web sites, etc. These companies may have access to personal information if needed to perform such functions. However, these companies may only use such personal information for the purpose of performing that function and may not use it for any other purpose.

Toys"R"Us would never disclose personal information to third parties outside Toys"R"Us. However, with your permission, we will, on occasion send marketing information on behalf of one of our business partners about products or services they provide that may be of interest to you. If you do not want to receive such communications, just let us know at  or phone 02-2542-6208.

Toys"R"Us reserves the right to use or disclose any information as needed to satisfy any law, regulation or legal request, to protect the integrity of the site, to fulfill your requests, or to cooperate in any law enforcement investigation or an investigation on a matter of public safety.


Our Privacy Policy Regarding Children


Toys"R"Us is very sensitive to privacy issues. We are proud of our longtime commitment to our customers. We are especially careful in any communications with one of our most treasured customers - children. Toys"R"Us would never collect personal information from children directly, without the parent's consent.

Personal information collected from children is used solely by Toys"R"Us or other entities that provide technical, fulfillment or other services to Toys"R"Us. For example, such entities may provide services, such as, improving our web sites, fulfilling requests or administering sweepstakes. This personal information is not sold or transferred to third parties.

Meanwhile, we urge parents to regularly monitor and supervise their children's on-line activities.




You are in control of any personal information you provide to us on-line. If at any time, you would like to correct the personal information we have about you or if you would like to change your preferences for contacts from us or on behalf of our business partners, you can let us know by contacting us at  or phone 02-2542-6208.




Please see our separate Cookie Policy for our use of Cookies on Websites.


Links to Other Sites


We may offer links to sites that are not operated by Toys"R"Us Corporation. If you visit one of these linked sites, you should review their privacy and other policies. We are not responsible for the policies and practices of other companies and any information you submit to those companies is subject to their privacy policies.


Other Toys"R"Us Websites


All Toys"R"Us web sites operated by Toys"R"Us (Asia) Limited will adhere to this privacy policy. The policies of some Toys"R"Us sites may vary, however, because of local customs, practices or laws or due to circumstances unique to that site. In all cases, however, sites operated by Toys"R"Us (Asia) Limited will honor the commitments to our customers set forth in this policy regarding the collection and use of personal information.


Changes to our Privacy Policy


This privacy policy is effective as of Aug 9, 2005. From time to time, it may be necessary for Toys"R"Us to change this privacy policy. If we change our policy, we will post the revised version here, so we suggest that you check here periodically for the most up-to-date version of our privacy policy. Rest assured, however, that any changes will not be retroactive applied and will not alter how we handle previously collected information.

Star Card Privacy Policy

Purpose of Collecting Personal Data

Toys“R”Us (Taiwan) Limited (“we”) will use your personal data and the personal data of your children (if any) for the following purposes:

  1. Our processing of your application for the Toys”R”Us STAR CARD Loyalty Program (“STAR CARD”), our administration of the STAR CARD Program and provision of related benefits and privileges;

  2. The daily operation of our services;

  3. Handling your enquiries and complaints;

  4. Conducting customer, product and service surveys; and

  5. Making any disclosures required by law and matters directly related thereto.

The type of personal data we may use include but are not limited to your name, postal address, mobile phone number, date of birth, membership number and information relating to the frequency of your patronage, bonus points record and billing, your children’s name(s) and date(s) of birth and any other information which may be necessary for the purposes mentioned above.

Please note that you must provide us your personal data for the above purposes. Otherwise, we may not be able to process your application and/or provide you benefits under the STAR CARD Program.


Direct Marketing


We also intend to use your name, postal address, email address, mobile phone number, date of birth, membership number, bonus points record and transaction information and your children’s name(s) and date(s) of birth for the following direct marketing purposes:

  1. Direct marketing of toy products, infant & pre-school products and in-store activities provided by us and the Toys”R”Us Companies (see list below) and related special offers, promotions, vouchers and coupons provided by us;

  2. Special offers, promotions, vouchers and coupons for travel, dining, entertainment, amusement park, cinema, apparel, food, education, household, transportation, banking and other consumer products and services offered by our business partners.


We will not use your personal data or your children’s personal data for direct marketing without your consent. Marketing and promotional materials will only be sent by us and our agents, not by any other party.



If you DO NOT WANT to receive our latest product and special offers and special offers of our business partners, please untick the box on the application form.



We NEVER transfer your personal data to any other parties outside Toys“R”Us Companies, which are not officially contracted by Toys”R”Us Companies.


We are always conscious and respectful of your privacy and will not transfer the personal data disclosed in the application to any other party other but may provide the personal data to the following parties:

  1. The Toys”R”Us Companies being: Toys (Labuan) Holding Limited and its subsidiaries and affiliates including, but not limited to Toys “R” Us (Asia) Limited, Toys”R”Us (Hong Kong) Limited, Toys”R”Us Holdings (China) Limited, Toys (Labuan) Ltd, Toys”R”Us (Malaysia) Sdn, Bhd. , Toys”R”Us Retailing (China) Limited, Toys”R”Us (Singapore) Pte. Lte. , Toys”R”Us (Taiwan) Trading Limited, Toys Retailing (Thailand) Limited (collectively the ‘Toys”R”Us Companies’);

  2. The third party service providers who may send you promotional materials if necessary. The third party service providers are under a duty of confidentiality to us and are only permitted to use your personal data for the purposes of sending you Toys”R”Us related promotion materials only.

  3. Any person who owes a duty of confidentiality to the Toys”R”Us Companies.


Access and Correction of Personal Data


As a data subject, you may contact us to seek access to or seek to correct personal data which the Toys”R”Us Companies hold about you. Requests for access to and/or correction of personal data held by the Toys”R”Us Companies should be addressed to the Privacy Ambassador:

  • by email:

  • by mail: Toys”R”Us (Taiwan) Limited – Customer Service Department 1/F No. 28, Sec. 2, Shin Sheng N. Rd., Taipei, Taiwan, R.O.C 

You can also contact our Customer Service hotline – 02-2542-6208 (Office hours: Mon-Fri, 9:00am – 6:00pm). Requests for access to and/or correction of personal data are free of charge.

You can request modification or deletion of your account and personal data by contacting us via below link.


How to contact us


Toys'R'Us (Taiwan) Limited - Customer Service Department

1/F No. 28, Sec. 2, Shin Sheng N. Rd., Taipei, Taiwan, R.O.C 
Tel : 02-2542-6208
Office Hours: Mon-Fri, 9:00am-6:00pm

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